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Research papers

How media/message synergy contributes to total quality perceptions

The purpose of this talk is to reaffirm the importance of understanding how consumers use quality information in their valuation of a brand. We show information that leads us to believe that consumers combine quality, convenience and personal...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Josh McQueen
June 15, 1992
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Citation

McQueen, J. (1992a, June 15). How media/message synergy contributes to total quality perceptions. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-media-message-synergy-contributes-to-total-quality-perceptions